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Case Studies

Measuring the Incremental Value of Sponsorship Deals with Ajax and VodafoneZiggo

Read how our collaboration with VodafoneZiggo addressed the critical question of how much value Ajax sponsorship brings to the VodafoneZiggo brand in terms of brand building and impact.

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Measuring Media Impact Across the Funnel with Odido

Discover how Objective Platform empowered Odido to integrate online and offline performance insights, enabling data-driven strategies across media, branding and content creation teams while optimising campaigns for measurable impact.

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Objective Platform Boosts Staatsloterij's Media Impact with Tailored Measurement

See how our tailored marketing measurement solution enabled Staatsloterij to optimise media investments by accounting for jackpot size and draw timing. This case has been nominated for the Dutch Search Awards in the ‘Best use of Data’ category.

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Successfully Transitioning From Last-Click Attribution to Unified Marketing Measurement With Tele2

Discover how our partnership with Tele2 transformed their marketing strategy by overcoming the limitations of last-click attribution, achieving five times more accurate conversion tracking and unifying online and offline channels for smarter, data-driven decisions.

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Empowering Vattenfall with Data-Driven Marketing and Measurable Impact

Read how our collaboration with Vattenfall addressed the critical question of how to generate high-quality leads and adopt a more data-driven approach to budget allocation, leading to greater agility, data precision, and impactful media decisions.

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