White Papers

Entering 2025 demands strategic adaptation and data-driven decision-making. To help you make smarter decisions, we present the Top 3 Marketing Channel Trends 2025:

• Trend 1: Data-Driven Balance: Short- and Long-Term Media Impact
• Trend 2: More investment in Dynamic and Engaging Channels
• Trend 3: Sharp Increase in Retail Media Investment

Discover what drives marketing success in 2025 and how to optimise your strategy for growth​.

‍

Marketers need to balance campaigns across multiple media channels and touchpoints. Access this free white paper and learn how to:

• Set a clear scope and involve the team
• Build a decision structure and start optimising marketing activities and media budgets
• Expand and increase profitability

We explore the fitness of brands in Germany and the Netherlands. Backed by data from the National Marketing Benchmark, it unveils the secret sauce for a future-proof brand:

• Strategic orientation and strong internal collaboration are foundational
• Solid brand management and a skilled, cohesive team are crucial
• Embracing technological advancements and optimizing data utilization ensure future readiness