The main challenge VodafoneZiggo faced was evaluating the effectiveness of their sponsorship with Ajax. VodafoneZiggo evaluated their sponsorship research through Blauw Research and partnered with Objective Platform to gain deeper insights into how sponsorship exposure impacts KPIs like Ad Recall, Value, Consideration and Conversions. This analysis aimed to determine the extent to which the sponsorship drives these KPIs, helping VodafoneZiggo make informed decisions about future investments.
What is the impact of sponsorship on brand and performance KPIs?
