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No more team silos for online & offline marketing​

All your data in one platform, ready for reporting, decision-making and forecasting.

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Centralise media planning

Quickly create "what-if" media scenarios with different budgets, KPIs and channels for better team collaboration. Centralise media flowcharts to replace scattered Excel sheets and emails, creating an integrated, data-driven workflow.

Gain objective marketing insights

Tailor reporting by selecting media types, products and KPIs. Track conversions, revenue and customer types. Compare channels, campaigns and sales across online and offline while staying independent from agencies and reducing intuition reliance.

Optimise and forecast campaigns

Balance short-term performance marketing with long-term brand building for sustained success. Include non-media factors, get accurate conversion forecasts and use our assistant 'Oppie' to recommend optimal budget allocations across channels.

See Strategic use cases
See Performance use cases

Centralise media planning

Quickly create "what-if" media scenarios with different budgets, KPIs and channels for better team collaboration. Centralise media flowcharts to replace scattered Excel sheets and emails, creating an integrated, data-driven workflow.

Gain objective marketing insights

Tailor reporting by selecting media types, products and KPIs. Track conversions, revenue and customer types. Compare channels, campaigns and sales across online and offline while staying independent from agencies and reducing intuition reliance.

Optimise and forecast campaigns

Balance short-term performance marketing with long-term brand building for sustained success. Include non-media factors, get accurate conversion forecasts and use our assistant 'Oppie' to recommend optimal budget allocations across channels.

See Strategic use cases
See Performance use cases

Don’t just take our word for it

"We have a long-term partnership with Objective Platform with a great contribution to our business KPIs for all our brands and robust analysis on attribution. With this data-driven solution, we can practice more effective and efficient omnichannel marketing."

Denise Noordermeer

Head of Media, Odido

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