At Objective Platform, we understand the unique challenges faced by Food and Beverage (F&B) brands. The F&B sector is evolving rapidly, with growing demand for healthier, sustainable options and an increasing emphasis on delivering exceptional customer experiences. These trends require not only operational excellence but also a data-driven approach to optimising every aspect of your business—from marketing strategies to logistics and inventory planning.
Take the food delivery industry as an example. With minimal direct customer interaction, brand loyalty relies heavily on two factors: the quality of the food and the reliability of the delivery service. Intense competition drives high customer acquisition costs, often necessitating heavy discounts and promotions that squeeze already thin margins. External factors such as weather conditions, regional preferences and economic trends further influence consumer behaviour, making it difficult to predict outcomes. Add to this the complexity of managing cross-promotions and tailoring strategies for local markets and the need for clear insights becomes essential.
Our Marketing Mix Modelling (MMM) solution has proven invaluable to F&B brands by delivering a comprehensive, data-driven understanding of marketing performance. We help you integrate data from promotions, e-commerce platforms, weather patterns, regional campaigns and cross-promotion efforts to uncover how each factor contributes to sales. By revealing actionable insights, MMM empowers you to allocate budgets more effectively, optimise campaign strategies for different markets and adapt quickly to shifting customer behaviours—all while maintaining profitability in a highly competitive landscape.
