We are Objective Platform

We believe that marketers deserve a holistic and independent view of their multi-channel media investments.

Get to know us

Our mission

Uncertain market conditions, diverse product portfolios and complex budget allocations often lead to wasted marketing spend. That’s why we created Objective Platform—Europe’s leading MMM SaaS platform. We empower companies to optimise their omnichannel media investments by providing a holistic view across digital and traditional media, leveraging all available data without sacrificing granular information.

We started from a simple idea–make marketing data clearer and more impactful.

We evolved from a consultancy firm into a powerful marketing measurement SaaS solution that helps marketers see how their efforts align with business goals.

What’s new at Objective Platform

Objective Platform joins DMEXCO 24 with Rituals

Meet us at the upcoming DMEXCO in Cologne and join our masterclass.

Objective Platform Welcomes New CEO, Melle Staelenberg

Exciting announcement at Objective Platform

Objective Platform joins bvA's Webinar

Join Ruben de Groot, our Key Account Director, as he shares insights on improving ROI with Marketing Mix Modelling.

Objective Platform at DMA Value of Measurement Event

Join us for a panel discussion on marketing methods, measurement impacts and the future of MMM.

Objective Platform at MIE24 - Data & Insights Event

Join us for our Masterclass at the MIE Data & Insights event in Utrecht.

Most-read on Think with Google

Objective Platform joined forces with Think with Google to help marketers with marketing measurement in a cookieless era.

Objective Platform joins DMEXCO 2023

Meet the O|P team at the upcoming DMEXCO in Cologne.

Objective Platform joins MIE Data & Insights Event

Come meet us at the MIE Data & Insights event in Utrecht.

Objective Platform joins OMR Festival

Meet the O|P team at the upcoming OMR Festival in Hamburg.

Objective Platform Joins DMEXCO 2022

Objective Platform attends DMEXCO - Digital Marketing Exposition & Conference 2022

Objective Platform joins Meta Attribution Partner Program

Learn more οn what this collaboration means for our partners!

Forrester Report 2021: Marketing Measurement and Optimisation Solutions

Objective Platform Recognised in Report by Forrester.

Data-Driven

We use intelligence and data to understand the world and help our customers make the right decisions.

Innovative

For us, changing the world means challenging the status quo and coming up with new ideas that facilitate more objective, insightful, and cutting-edge marketing.

Collaborative

We work, dream, and act together. Our clients are part of our team, and our team is the core of our success. Only by being united can we outsmart the competition.

Ambitious

Everything starts with a purpose. It is the starting point for innovation and the way we empower our clients and colleagues to unlock their full potential.

Transparent

Objective Platform breathes transparency. From our company culture and collaboration to our partnerships and software solutions, we put you under the sun.

We are Objective Platform

We believe that marketers deserve a holistic and independent view of their multi-channel media investments.

Our mission

We started from a simple idea–make marketing data clearer and more impactful.