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Emphasising transparency and user control, the intuitive interface allows you to see and adjust all configuration settings without needing to dive into complex code.
This ensures you have complete visibility into how your models are set up and can make informed decisions to tailor them to your business needs.
Whether starting from scratch or using our pre-filled configurations, you can create models that fit your unique requirements. Begin by naming your model, selecting the appropriate time frame (daily or weekly) and choosing the KPI type, such as brand, performance or traffic optimisation.
For each media channel and business dynamic to reflect your specific business environment, ensuring that your models are both relevant and actionable.
Our machine learning assistant, Oppie, is designed to enhance your experience by guiding you through the entire configuration process.
It provides answers to your questions, ensuring that even users without extensive technical expertise can create effective models. This support helps streamline the configuration process and ensures that your models are set up for success.
Once your model is configured, our validation dashboard ensures it performs as expected by running numerous automated checks. This process helps maintain stability while allowing the model to adapt and learn from new data. You can also easily compare the new model with an older version to make the validation process easier.
After validation by all stakeholders, you can activate the model and seamlessly integrate it into your dashboards. This ensures that your model configurations are effectively applied, providing reliable and actionable insights for your business.
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