Objective Platform supported a leading automotive brand in the Netherlands in planning the launch of their new electric compact car by helping their media team make data-driven decisions. The goal was clear: maximise Brand Consideration and Ad Recall within a fixed budget.
To do this, the brand needed to understand which media mix—TV-only or a combination with online video—would deliver the highest uplift. Using Objective Platform’s Media Scenario Planner, they were able to simulate and compare three strategic scenarios, forecasting their impact across both short- and long-term brand metrics.
How could the brand allocate its media budget across channels to achieve the highest return on brand performance?
